Instagram Influencer Marketing Strategy For Online Store

User-generated content (UGC) is widely acknowledged to have tremendous potential as a marketing tool for online retailers. Instagram influencer marketing, then, is user-generated content on steroids. The most up-to-date kind of word-of-mouth marketing is social media, and you can tap into it by capitalising on the popularity and engagement of the right influencer. But I […]

SOCIAL MEDIA ADMINISTRATION LOW- AND MID-SIZE ORGANISATIONS’ AD E

Knowing how to optimise your social media ad cost is crucial for every small or medium-sized business competing in the oversaturated ecommerce industry. You’ve probably heard that companies are spending more money than ever on social media advertising. Recent Statista projections put the total amount of money spent by corporations on social media advertising at […]