It’s much more realistic for smaller blogs to take matters into their own hands and create their own SEO strategy.
Off-page SEO is largely concerned with link building, is typically implemented after on-page SEO tactics have been implemented.
Techniques for Establishing First Links
Are you scared off by the letters “SEO”?
Not at all.
First, we’ll go through several basic link development tactics for solo bloggers.
Producing Recap Articles
It’s always flattering when another blog mentions you in a post.
It’s like getting the stamp of approval from another company’s brand. In most cases, the exposure is accompanied by a free, valuable backlink.
When you see your name in print somewhere else, what is your initial reaction?
I think everyone should read this post.”
That’s how you get links by compiling lists of experts.
You pose a question to those in the know, compile the best responses, then report back.
They might even link to it from their own blog if they find it interesting enough.
In search of link-building possibilities on resource pages
Links from resource pages are sought after publication, unlike interviews and roundups.
That makes it simple to look for link-building possibilities on resource pages.
Just type in some keywords, such as “helpful resources” or “more resources,” and see what comes up.
Every blogger out there ought to be familiar with this by now.
The point of guest blogging is to publish articles on other people’s websites in exchange for a link back to your own.
It’s not easy, and it takes a lot of effort if you’re a lone blogger who wants to put out quality work. On the other hand, it’s a foolproof strategy for attracting new visitors and gaining a valuable backlink at the same time.
Finding websites that are open to guest posts is the first stage in this method.
Using Google’s “guest blogging footprints” feature is a simple method for doing this. These are words or phrases that can be found in posts and indicate that they were written by a visitor.
mending broken ties
Your blog may have gained a few backlinks from respected websites if it has been around for some time.
You could have also lost some of your backlinks.
Several factors can cause this:
- The owner of the referring domain took down the connecting post.
- The linked domain has expired.
- They just cut off access to your link.
- The post’s URL has been modified.
- Your website’s new address is:
- Domain name ownership has just transferred.
- There is currently an issue with the referring domain.
- Restoring broken linkages requires first pinpointing their original cause of dissolution.
First things first, though: figure out if missing links are actually a problem.
Brand Mentions That Are Not Linked
One way to develop ties that is guaranteed to work is not to try to regain lost ones.
Find articles that make reference to your company without linking to you.
These are known as “unlinked brand mentions” in the search engine optimisation industry.
It’s common knowledge that you should provide a link to any company you mention in your writing. However, keep in mind that the people creating your material are also human.
When writing a particularly lengthy piece, it’s easy to lose track of minor details like checking that citations have backlinks.
The good news is that you can always ask website owners to add a link to unlinked brand mentions you see.
Both purposeful and unintentional scenarios are possible.
Whether you’re engaged in influencer marketing or content promotion, you can stumble into unlinked mentions while going about your business as usual.
Advanced Methods for Establishing Links
You’ve reached an intermediate level in link building knowledge, which is rare among bloggers.
Why stop with that?
You may easily dominate the competition with these advanced link development tactics.
Linking with HARO
Authority is paramount for search engine optimisation link construction.
The most popular blogs in your field are not the sole credible resources for links.
Media powerhouses like The Wall Street Journal, Mashable, and INC. also exist.
I’m not saying you need to become a journalist to succeed at link building on those sites.
Reconstructing a Broken Link
It’s not just the broken links that lead back to your site that need fixing.
I’ll try to explain.
The first step in “broken link building” is identifying non-functioning links on competing websites.
If the page the link leads to is no longer accessible, either temporarily or permanently, the link will become broken.
They should serve as a signal for you to intervene, inform the website in question, and provide content of your own as an alternative linkable asset.
Seems simple enough.
As long as you have the right tools, it most certainly is.
If you can, shell out the cash for a subscription service like SEMrush so you may use their comprehensive “Site Audit” feature. In only a few minutes, you’ll be able to check a full website for broken links.
However, if money is tight, a free Google Chrome extension can be used as an alternative.