Nobody has to be told about the value of content advertising. Nevertheless, not even those with established strategies are able to properly match the material they produce with those objectives. Webinars, for instance, are highly effective at acquiring and building quality prospects but not at all useful for link development.
Instead, updating your profile with fresh facts and research is an excellent method to attract quality links. We’ve compiled a list, based on research conducted by industry professionals, of the top five content genres in terms of link interest.
Inforgraphics
One of the most shared forms of content for gaining inbound links is infographics. Infographics are used by over 60% of SEO professionals who generate them, and 61% of those professionals believe they are an effective way to acquire backlinks. Images aid in the comprehension and retention of data, especially that which is abstract. In 0.1 seconds, the human brain can process a visual scene and commit it to long-term memory. When only half of the brain is working, it takes 0.25 seconds to produce the intended image. Advice on using infographics for link-building In most cases, there are three stages involved when making an infographic for link building: Determine who you’re writing for and focus on topics that are of interest to them (for example, if your niche is social media, focus on a well-known social platform). Amass information (ideally from first-hand investigation) related to your subject of study. Please fill in the blanks so that the page makes more sense. Create visually striking infographics. Make all important metrics easily readable by using large fonts and displaying them graphically.
E-books
The foundation of any high-quality link network is a set of resources that are themselves worthy of being linked to. Meaningful, essential information that is rich enough to be repurposed and used at numerous points in the sales funnel to attract customers and promote different actions is the key. One of the most reliable forms of primary content is the electronic book. To fully connect with your audience, you need to draw on the expertise of these reliable sources. They offer compelling material that increases your authority and helps you address client issues.
Tutorial on Increasing Your Link Popularity with E-Books To make an eBook worth linking to, you either need to hire a copywriter or have considerable writing talents (and plenty of time). The first order of business is to: Choose something that interests your readers and addresses a pressing problem. Absolutely, this is the first order of business for all content varieties. Branding should not be overused. An eBook is not a marketing brochure; rather, it is a helpful guide for resolving a specific issue. You should aim to both enlighten and persuade your audience. Be rational and objective in your presentation. There should be no doubt about where your arguments are headed. Your arguments need to be detailed and logical.
Data/Research
Seventy percent of webmasters agree that facts and research are the most effective form of content for developing a link profile, although only 54 percent are really doing it. It’s because designing new research and reducing the scope of old ones takes a considerable amount of work and organisation. Publishing original research is a great strategy to build a link profile. Really, it’s not that difficult. Try to anticipate the questions that individuals in your field could have and then take action to provide a data-driven response to that query.
How to Establish Connections using Analysis and Data?
Five essentials are required for proper research: The basic idea is fantastic. Asking a question that sticks with your readers and making something they want to tweet about and link to are both necessary. Your industry should be impacted positively by this innovation, and many businesses should be interested in it. Credibility: Be able to back up your claims with evidence if you want to be taken seriously as an authority. Before you can start drawing in new customers, you may need to spend some time writing reports.
Web-based seminars
For a long time, webinars have stood on the periphery of the link-building process. Webinars specifically shown to be a poor link-building tool. Low backlinks make a little more sense when you disregard how most marketers use webinars. Webinars are often utilised by companies as a means of fostering strong relationships with clients. Sometimes further information, solutions to their difficulties, or interactive (Question and Answer) dialogue are provided in this style. Active link building is something that most marketers don’t do when using webinars.
Link Building With Webinars
Nevertheless, just because webinars aren’t the ideal material for generating inbound links, that doesn’t mean you should ignore them. Try some of these methods: Connect your webinar with active links. While demonstrating a product, it’s crucial that viewers ask questions and provide feedback, so encourage interaction by including relevant links and a chat function.
Video content is the future
It’s a potent driver of traffic to your website and a useful tool for promoting your products and services. Use video into your marketing strategy as much as possible to reach a wider audience, earn their trust, and boost conversions. Seeing a video about a product increases sales by 23% among consumers. Nine out of ten said they were influenced to buy because of the video. The numbers from Hubspot could be bogus. The dominance of video content is inevitable, however.
Closing Statement
With the goal of expanding your link profile, what forms of content should you prioritise? Research, infographics, e-books, webinars, and videos are the most successful forms of material, as determined by our analysis. All of these forms of media share a potential for viral spread. In any of these forms, the content can be presented in a way that is both useful and straightforward.