Instagram’s meteoric rise over the past several years has been phenomenal. More than a billion people use Instagram every month, and 90% of them follow at least one brand, so now is a great moment to promote your company there.
Compared to sites like Twitter and LinkedIn, where images aren’t as prevalent, marketing on Instagram is very different. Even yet, you cannot afford to ignore this channel in your 2022 marketing strategy. The following are some of the most effective Instagram marketing strategies:
Create a Company Page
Start by doing a proper initial setup of your Instagram account. If you want to attract and promote to clients, a business account is the way to go. If you have a personal account but would like to upgrade to a business one, go to your account settings and select “Switch to Professional Account.”
You may now access Instagram Insights, which is one of the most significant benefits of the transition. You can monitor the reach, interaction, impressions, and clicks of your posts and website with this handy analytics dashboard. Insights will provide you detailed information on how your audience engages with your account and content.
In addition to letting you advertise and promote postings, a company profile also lets you include a contact button. When you reach 10,000 followers on Instagram, you unlock a nifty new ability: the ability to include links in your stories.
Optimise Your Profile
Due to space constraints, an Instagram profile might be challenging for commercial purposes. You can’t use more than 30 characters for your company name, and you only have a few lines to define what it is that you do.
Be as thorough as possible while constructing your professional profile. Get your bio filled up, pick a company category, and add a link to your website. Consider utilising a service like Linktree or Campsite, which directs visitors to a new page with all the links you’d like to share, if you have a large number of such connections.
Determine Your Personal Style
Instagram is great for sharing graphic stuff related to your brand. You need just look at the profiles of a handful of the most popular accounts in your feed to discover that they all share a consistent theme and convey a compelling tale about their company.
Instagram profiles are greatly aided by a consistent colour scheme. Use filters with purplish tones and graphics with pops of purple, for example, if your major brand colour is purple. Instagram allows you to experiment with your brand’s colours across many post types, including text, graphics, videos, and more. If you need a profile picture or colour scheme, check out Colour Hunt.
Figure Out When It’s Best to Post
Knowing when your target demographic is active on Instagram is crucial for reaching them and achieving your marketing goals. If you have a business account, you may get this data by looking at your Insights.
You may get a sense of when most people check the app by consulting our advice on the best days and the best times to post on Instagram. However, you should still investigate your Insights to learn more about your target demographic.
Try Something Different
Instagram now has a feature called “Stories” that allows users to publish anything other than images. With Stories, you can group related content together without overwhelming readers. Interactive elements are also possible. You may survey individuals by asking them questions and providing them with a link to respond to.
In the end, Stories are a great way to show off your brand’s unique character and provide your followers with the human touch they may be missing from your regular posts.
Connect with Opinion Leaders
Influencers should use Instagram. If you’re looking for a central location to showcase everything you’re passionate about and act as a virtual brand advocate, Instagram is the place to be. As a business owner or marketer, you may take use of influencers’ networks to get the word out about your own.
Try to find influential people who have a large and engaged following, can positively portray your business, and have a lot of followers. You can tell they have an engaged audience if they receive positive feedback on the content they are advertising.
Make a Quick Sale on Instagram
You can make your Instagram Stories and posts shoppable with a business account and the new Instagram Shopping feature. It’s the same as having a physical store in addition to your online store, allowing you to reach a wider audience.
Incentivize user-created content
People will spread the word about your company if they find out about it. Instagrammers frequently promote their favourite companies and goods without receiving anything. You can show your Instagram followers that you appreciate them and spread brand love at no cost by reposting their own photos and videos.
In addition, we have compiled a number of free Instagram resources, such as a guide to the Instagram character limit, a guide on how to share a post on Instagram to my feed, and solutions to common Instagram questions, such as how to zoom out a picture for an Instagram profile picture.
When you repost anything, acknowledge the original poster so you may send some of your readers and followers in their direction. This easy step may inspire more individuals to spread brand-related material.