Author: Paul Martin

LinkedIn is the best social networking site to use if you want to market your goods and services to other companies and professionals. If you’re looking for the people who really make decisions, you’ll find them on LinkedIn. About 20% of users are thought leaders. A LinkedIn profile is necessary, but not sufficient, for effective […]

Promoting a brand using social media seems easy enough. You’ve got a fantastic item, so you’ll just tweet about it to the entire globe. Afterward, it will spread like wildfire, your product will sell itself, and you can afford to buy the island next to Richard Branson’s. It’s wonderful to fantasise every once in a […]

User-generated content (UGC) is widely acknowledged to have tremendous potential as a marketing tool for online retailers. Instagram influencer marketing, then, is user-generated content on steroids. The most up-to-date kind of word-of-mouth marketing is social media, and you can tap into it by capitalising on the popularity and engagement of the right influencer. But I […]

You can accomplish a lot more with Instagram than you would think… Learn some of the tricks you absolutely need to know about Instagram in this day and age. You can sell your business on Instagram, follow prominent figures in a variety of professions, and connect with other people. Instagram is a social media platform. […]

In order to reach a wide audience and gain new consumers, businesspeople frequently turn to Instagram influencers for assistance. The term “influencer marketing” describes this type of advertising strategy. Realise that in the sea of bloggers, it’s tough to locate one whose price and specialisation in your industry are a good match, and whose readership […]

In this article, I will walk you through the steps to set up an Instagram shop so you can start selling your wares. You can also check out our previously published article, in which I explain How to Get Instagram Feed Access Token -Step by Step Guide. This article is available on our website. Let’s […]

For quite some time, Instagram has been one of the most important social media platforms. With over 65 million active users per month, 10 billion photos, and one of the most recognisable logos in the world, Instagram is a powerful marketing tool for small businesses. The photo-sharing website is becoming increasingly influential on its users’ […]

Take a glance about you; the blue light you see on people’s faces is probably the reflection of an Instagram profile. These days, even the family dog (#dogsofinsta) and grandma (#grandma) are getting in on the action. However, Instagram is about a lot more than just seeing what everyone is eating for supper, where they’re […]

Knowing how to optimise your social media ad cost is crucial for every small or medium-sized business competing in the oversaturated ecommerce industry. You’ve probably heard that companies are spending more money than ever on social media advertising. Recent Statista projections put the total amount of money spent by corporations on social media advertising at […]

Currently, there are over a billion Instagram users, with 112 million Americans making up a portion of that total that is predicted to grow to over 120 million by 2023. Instagram may have more monthly active users in the United States, but Facebook’s 2.7 billion users still make it the most popular social networking app […]