What is the first thing that comes to mind when you think of website ranking? Content? Perhaps a focus on backlinks is in order. Both are undeniably important in determining where a website will ultimately land in search engine results. That said, they aren’t alone. Crawlability and indexability are two key variables that matter greatly […]
Author: Paul Martin
What To Do If You Want To Merge Social Media With Content Promotion
Meanwhile, content marketing has exploded in popularity to become a primary method for companies to reach and interact with their target audiences. Around 70% of businesses, per HubSpot, “are actively engaging in content marketing.” Although while both social networking and digital marketing are standard tools for any digital marketer’s toolkit, they serve different purposes. Content […]
6 Types of Content That Gain Links
Nobody has to be told about the value of content advertising. Nevertheless, not even those with established strategies are able to properly match the material they produce with those objectives. Webinars, for instance, are highly effective at acquiring and building quality prospects but not at all useful for link development. Instead, updating your profile with […]
Connection Between Authority Links And Ranking: Need To Know
The more links referring to a website or webpage, the more weight Google gives to that page or site in determining its ranking. A backlink is a link from another website to yours (or another website), however not all backlinks are made equal. Google places more weight on sites that have received backlinks from other […]
Developing Social Media Content Concepts That Are Relevant To Women’s History Month
March is significant for a variety of reasons. In the lives of some, the moment has come to cast off the remaining vestiges of winter and to usher in the arrival of spring. When it comes to Saint Patrick’s Day, some people are more concerned with wearing green top hats and dancing Irish dances. Yet […]
How To Create Social Media Plan For Your Brand Growth?
The success of your company’s digital marketing strategy is greatly dependent on social media. Your social media strategy requires a unique set of skills to make your brand credible and distinguished. It gives you a master plan to create, post, and engage your audience with content. The strategy summarises what you intend to do and […]
Enhancing Your Company’s Performance Using Instagram
I am hoping you are aware that platforms such as Instagram may be quite beneficial for your company. If not, then you are making a significant error in judgement. In recent years, social media has experienced phenomenal growth, and it has evolved into so much more than simply a straightforward and uncomplicated means of maintaining […]
How TikTok Advertising Differ From Facebook Advertisement
Why Should You Buy TikTok Ads? Perhaps you’ve been wondering if your intended audience uses TikTok, and the answer is yes. TikTok users are expanding beyond millennials and generation Z, with 64 percent of the platform’s users being over 20. Users also commit considerable time to the site. They check it eight times a day […]
Everything You Need To Know About Social Commerce Market
There’s no hiding the fact that people are spending a lot more time than ever before on social media sites just scrolling through their feeds. More than half of American adults will make purchases on their preferred social media platform in 2022, driving social commerce sales to $45.74 billion. To take advantage of the opportunities […]
What a Non-Designer Needs to Know About Visually Arranging Their Instagram Feed?
How about you? Are you as captivated by well-curated Instagram feeds as we are? If that’s the case, then let’s investigate whether or not you need the assistance of a designer to make such a feed, and how you may go about conceptualising it.Continue reading if you still find yourself struggling with the visual appeal […]