With organic reach constantly falling, it’s crucial to know both when to publish in order to outsmart the algorithm and how often you should be posting.
This essay will help you understand the significance of posting frequency, how it affects engagement, and how it has been affected by the recent changes to the Instagram algorithm, whether you post twice a day or once every two days.There has been much discussion this year about the Instagram algorithm, and many users have wondered how it might change their posting habits. You may have noticed that content from as far back as three days ago is now showing up in your feed, or that old posts of yours suddenly have a bunch of fresh likes.Before Instagram’s algorithm, a post would receive half of its total interaction within the first 72 minutes after it was published.Despite a significant drop in interaction and reach for customers following the introduction of the Instagram algorithm, posts are still visible for a longer period of time.Even if less people see your post at first, it still has a chance of showing up in your followers’ feeds.
Does Greater Interaction Result From More Frequent Interactions?
In the present, we see more people presenting up to six times daily, and some brands are even presenting up to thirty times daily!Is there, perhaps, a tactic that proves more successful than others?Basically, the answer is not.However, the frequency of your Instagram posts will depend greatly on the needs of your audience and the amount of time you have available to devote to your Instagram marketing strategy. Few brands have been able to ensure that their followers are seeing at least some of their posts every day by posting more frequently.Since a brand’s followers may be active at different times, this allows the brand to reach a wider audience.That said, don’t feel obligated to start updating your site ten times a day just because of this! Because of the consistent frequency with which these brands update their Instagram accounts, their followers have come to expect and welcome regular infusions of fresh material.
Prefer Regularity to Occasionalness
The best posting schedule for you or your business will be determined by your goals and the amount of time you can commit to Instagram marketing.According to social media guru Neil Patel: “If you create a habit of publishing many times each day then, at that point, move to only a couple of times per week, you will begin to lose followers and produce less commitment per post.That’s why the optimal Instagram posting rate is the one you can maintain without sacrificing your sanity.This means that the optimal Instagram posting frequency is the one that you or your company can consistently keep track of.Insights from Instagram for Business Purposes
Increasing the Frequency of Posts During Events and Sales
Although most Instagram users curate a small list of accounts they follow, it’s safe to assume that they wouldn’t mind seeing a few extra posts from you whenever there’s something exciting to share!
A Focus on Quality, Not Quantity
While increasing the frequency with which you post on Instagram can help grow your reach by increasing the likelihood that your content will be seen, if the quality of your posts declines, so will your engagement and the number of people who follow you.You should make sure you have enough time to interact with your followers if you decide to increase the frequency with which you publish on Instagram. Don’t make a post if you’re simply going to make a post.
Query Your Adherents
Another great way to figure out how often you should post is to simply ask!Inquire as to whether they would want to see pretty many postings by adding a survey to your Stories (the Instagram algorithm will reward you for this, too!).Many bloggers have been inquiring recently about whether they should focus on Instagram posts or Instagram Stories. By the end of the day, you should have a sizable following, so be sure to pay attention to what they want.
Be Content with the Norm
The typical company blog updates 1.5 times daily.This is a reasonable frequency for most businesses, especially long-standing ones like yours, because it indicates to existing followers what they may expect in the future based on your track record.As creating new content on Instagram daily can get boring, this is a reasonable goal for most brands as well.
Strategies for Improving Your Instagram Presence
It’s time to put your plan into action once you’ve determined the optimal frequency for you and your audience.When you click the Explore tab on Instagram and search for a hashtag, the network of nine most recent posts will appear in the “Top Posts” area. While not having the largest account is no guarantee of trending status, it does increase your customers for more popular hashtags like #handlettering. Although I have witnessed extremely minor accounts becoming trending for major hashtags, this is a rare occurrence.If you have just 600 followers, I wouldn’t worry too much about getting the hashtag #handlettering to get viral.The only thing greater than engagement is instant engagement. You’ll need to move quickly, as trending content typically rises to the top of the feed within the first 24 hours.