With more than 2 billion active users per month, Instagram is one of the most widely used social networking sites. Obviously, this creates a huge opening for advertisers and companies to connect with this demographic of consumers.
However, gaining a substantial number of followers on Instagram does not happen overnight. It’s a lengthy procedure, but with some assistance, you may do more in less time. If you want more real, brand-relevant followers on Instagram, check out these 12 suggestions.
10 Strategies for Expanding Your Instagram Audience
Create an Interesting Biography
If you want more people to follow you on Instagram, you need a bio that makes them want to.
You need to do more than just provide your contact information and website URL; you need to convey a compelling tale about your business. Just stating the nature of your company won’t get you noticed. People need to have a connection to your brand before they will follow you.
Create and Keep a Distinct Instagram Brand Identity
Once someone has read your bio, they will be taken to your Instagram feed. What a customer thinks of your brand based on their experience browsing your feed is crucial.
Keep the same colours, post types, voice, etc., because these all contribute to the character of your brand. And it ought to be in a way that people will think of your company whenever they view your article.
Include Appropriate Hashtags
The use of hashtags is a well-established strategy for expanding Instagram audience and attracting new followers. Find out what hashtags are currently popular in your industry and might be useful for your brand’s content. Then, to get your Instagram posts seen by people who are interested in those topics, use a variety of these hashtags.
Keep things interesting by combining widely used hashtags with more obscure ones that can help you stand out.
Develop and publicise a unique brand hashtag
Create and promote your own hashtag in addition to using trending ones. You can get people talking about your campaign on Instagram if you make up a hashtag for it. Free user-generated material and exposure like this may expand your audience and attract more dedicated fans.
Improve Your Captions
Instagram captions are a great place to interact with your current following and encourage them to share your content with others. That’s why you should take advantage of the situation.
Instagram captions allow you to do a lot, such as tag users, pose questions, spark discussions, etc. The more you solicit feedback from your readers, the more probable it is that they will share the conversation with their friends.
Take Part in Trending Topics
This is the other side of the story we told you about before. It’s not enough to merely start discussions; you need actively take part in them.
You should participate in discussions that other individuals in your area are having if you see that they are getting a lot of attention. Who can say? If folks are impressed, they may follow you or at least check out your profile.
Keep an eye on your tagged images
Keeping your reputation in good standing is crucial if you want to attract and keep a large following. Monitoring the kinds of postings in which your business is mentioned might help. Your Instagram profile is where others can view all of the posts in which you have been mentioned. In light of this, keep an eye on who is tagging you and in what postings.
You may utilise the “edit tags” function for this, or you can adjust the setting so that only approved posts appear in your tagged posts.
The Use of Calls to Action
Instagram gives you a number of ways to incorporate calls to action into your posts, and you should take use of them all. Calls to action (CTAs), such as “shop now” or “swipe up to know more” on Instagram Stories, might increase conversions.
A call-to-action (CTA) asking readers to share your material, visit your profile, or do any other desired action is better than nothing.
Take a look at this caption to see how Staples uses a simple CTA to get visitors to share their content.
Tend to Depend on Influencers
Everyone wants an audience like an influencer’s since they are loyal and interested in what the influencer has to say. Using influencers is a great way to get into the audiences of these people who are already committed to your cause.
The most crucial consideration is whether or not the influencers are appropriate for your company and come from your specific specialty. If you meet those conditions, then influencer marketing will unquestionably help you increase your Instagram following.
Hold a Competition
This may seem like a shady tactic, but it has been shown to increase the number of followers on Instagram. This method has shown to be quite effective for many companies and marketers.
To get people to follow you and tag their friends in a contest, you need just organise the activity. And make sure the folks who see your caption are the kind of people who would be interested in your brand.