Take a glance about you; the blue light you see on people’s faces is probably the reflection of an Instagram profile. These days, even the family dog (#dogsofinsta) and grandma (#grandma) are getting in on the action. However, Instagram is about a lot more than just seeing what everyone is eating for supper, where they’re vacationing, or who they’re seeing. Many businesses, both new and old, now run on the social network, and virtually all of them have their own profile there.
Logo for Instagram
Because Instagram accounts can be accessed by anyone with a mobile device or computer, they have the potential to greatly increase exposure for businesses.
Instagram has risen to the top of the list of useful marketing platforms due to its profound simplicity and powerful visual depiction. Before recently (within the past three years), people and companies mostly used descriptive advertisements to showcase their wares.
Instagram is king
If you’re looking for some ideas, Instagram has a long list of people and companies who have made their accounts fantastic.
Campervan rentals are available from Quirky Campers around the United Kingdom for those who want to take advantage of the country’s many breathtaking vistas without giving up the comforts of home. More than 14,000 people are following them because they consistently employ amazing, compelling, and imaginative photography.
Advertise on Instagram right now
The battle for a popular Instagram account can be cutthroat, but with the appropriate preparation and execution, you can have an account that rivals the best in no time at all!
The following advice will set you well on your way to making a memorable gramme; all you need to add is a little creativity.
Think of a fantastic user name
Instagram success begins with a memorable and meaningful handle.
Find a username that represents you and your interests, is memorable to your followers, and stands out from the crowd.
Using a username like “JohnSmithrealestate123” or “JaneBlogServices88” is not a good idea because it doesn’t convey anything about your personal brand or business to potential customers. It’s crucial to think about whether you want your handle to emphasise your identity or your business when making your choice.
Take up the hashtag hustle
Knowing who you’re talking to is crucial. If your focus is on residential real estate, for instance, you probably shouldn’t publish content about commercial real estate. If you try to cater to too many different audiences, you will confuse your audience and lose their interest fast.
When you identify your target market, you may tailor your content to their interests.
Hashtagging your photos is a fantastic technique to draw attention to your specialty and draw in new followers on Instagram.
Master photography like a Jedi
Instagram is image-based rather than text-based like Twitter or Facebook.
Instagram’s rise to prominence as a powerful marketing tool can be attributed to the platform’s unparalleled capacity to display stunning photographs of virtually any topic.
There is serious competition for stunning visuals online, but if your postings feature stunning photography and photos, they will stand out.
Go into geotags
Do you want to tell your followers where you went because you snapped a cool photo there?
Geotagging can be used in this situation. You can add your present location as a tag to your posts using geotagging. If you adjust your phone’s settings, Instagram will automatically log your location and include it in your posts. You will be able to specify your post’s location if geotagging is enabled. If you click the button labelled “Name this Location,” a list of nearby establishments, activities, and landmarks will pop up. After doing so, your current location will automatically be included in your post.
Make a competition
No one would pass up a chance to get anything for nothing. And who doesn’t want a little friendly rivalry now and then? Creating an atmosphere of competition is a fantastic method to gain new fans.
Instagram contests aren’t something you need to run every day, but they can be a fun and effective method to promote a new product or reach a larger audience.
Give these simple contests and giveaways a shot:
- Like-to-win competitions have a straightforward premise. If a follower likes a post, they’ll be entered to win a prize. To participate in the giveaway, participants must follow you, making this a fantastic strategy for expanding your fan base.
- To enter a hashtag content contest, you and your followers must come up with a unique hashtag for the event. Participants in this type of contest will likely include their submissions in their feeds, exposing your brand to their followers.
- Promotional photo contests are a fun way to get the word out about a product or service. People will share photos of themselves on social media using your product or interacting with branded materials. Whoever writes the best comment wins.
- Make sure you’re marketing to the appropriate people by defining your target market before you launch a contest. Have a distinct prize prepared to award, as well as a trustworthy means of selecting a victor.
Separate yourself from the pack.
If you follow the advice above, you’ll be able to make the most of one of the most effective forms of advertising now available.
If you want to be innovative, creative, inspired, and real, Instagram is the place to be.