In 2021, everyone would have come across the term TikTok right! If so, it is the developing social media platform.
Identify what TikTok is and how to support your reach among audiences. Then motivate your customers to shop here.
TikTok users spend around 39 minutes on this video platform. When it comes to entertainment, the platform runs by higher chances. TikTok not only creates exciting videos for individual people. But also fascinating elements for businesses as a perfect marketing medium.
Think how much the younger generation is connecting on the platform. It is a great chance to focus on Gen Z.
Recent studies tell that a younger generation no longer responds to content.
TikTok comes into the picture and receives the chance to create real and funny content.
What is TikTok?
TikTok is a social media platform that launched in 2016 and targets video content. The users can watch entertaining videos ranging from 15 seconds to one minute. Thus, TikTok works on crafting a video that runs on the background music.
One of the primary types of content on TikTok is lip-syncing videos. Users pick a particular song and then act to sing the song while recording themselves. Sometimes dance moves are also combined.
Another video form is that challenge format. It consists of videos that run for particular hashtags. After which, TikTok motivates other users to take part in a challenge.
TikTok’s content works on music. It has extended to various niche interests such as beauty, comedy, and dance.
TikTok videos edited using tools, such as stickers, filters, and effects. To make them more grabbing. In general, it targets vertical videos with their videos with texts and hashtags.
The main target of TikTok is younger audiences of Gen Z, who are between 13 to 18 years old. Anyhow, TikTok is also very prominent among the millennials.
Different TikTok Content Types
1. TikTok’s Hashtag Challenges
TikTok calls for its new challenges among the users through their advertisements. Anyhow, in these hashtag challenges, there are no winners. Taking part in the hashtag challenges are making positive within the community. The most famous challenges get displayed on the discover page.
2. Lip-Syncing Videos
The most popular content on TikTok is lip-syncing videos. Users pick a particular song and then record themselves. Meanwhile, on TikTok, lip-syncing videos with dancing for the song is perfect for posting.
But, TikTok lip-syncing videos are not only for the songs but also for famous sketches from movies.
Start to share your TikTok content using memes, short tutorials, or pranks. Apart from this, you consider Bouxtie TikTok likes to increase your brand awareness among your audiences.
Fact: When you post your content on TikTok, then it is even posted on Instagram.
Like other social media platforms, TikTok proposes the chance to live-stream. When the user began to live-stream, their followers get notifications.
Is TikTok Marketing Perfect For Business?
During the first quarter of 2018, TikTok competed with its competitors. TikTok gained 54.8 million downloads. At the same moment, the app counts increased by 500 million active users.
Over 66% of the TikTok users are below 30 years old and interested in the group for several businesses.
Thus, you need to try various methods of promoting your products. Another factor that is grabbing to businesses is using hashtag challenges. It can be either for your brand or for your products.
The brand Guess used the hashtags for their profit. Brands motivate users to record themselves by wearing their new denim line of Guess and use their hashtags #InMyDenim.
Hashtag challenges can support you to increase your brand awareness. TikTok’s challenges not only promote your business but also starts interaction and engagement.