The problem is that there is no absolute “higher.” Whether you’re just starting out with your website or are an SEO expert, you’ll want to make sure that your blog post isn’t buried on page six of search results. In this piece, I’ll cover 17 methods, ranging from the most basic to the most complicated, for improving your Google search engine rankings.
The Secrets to a High Google Ranking
For those who aren’t as well-versed in SEO, this part will serve as a primer on the subject’s fundamentals. If you want to rise to the top, be sure to follow these guidelines.
Aim for relevant search terms
Finding out what you want to rank for is the first step. You need to show up in the search results for the terms that your ideal consumers are using. These are known as keywords, and you may use keyword research tools to find out how competitive they are.
Here are some considerations when selecting Google-optimized keywords:
- Quantity of monthly searches for the phrase
- How difficult it is to rank for that keyword in the search engines.
- What you can do to establish yourself as an expert in your field The competitiveness of your keyword rankings is influenced by your domain’s authority. Having been established for some time and having consistently published high-quality material will go a long way towards making this process simpler for your site.
- Ranking for a keyword that won’t bring in targeted visitors is a waste of time and resources.
Verify the purpose of the keywords
Informational, commercial, transactional, and navigational are the four most common forms of keyword intent. Currently, SEO focuses mostly on terms with an informative intent. However, even within your informational aim keywords, you should get specific about the type of information the user is seeking.
Create in-depth articles about it
How to get a good Google page rank. Long-form articles that thoroughly explore your target term. This is most easily observed in articles, but it can also be applied to landing sites.
For instance, if you search for “website grader,” our free Website Grader landing page will appear on the very first page of results. It might not seem like there is much there at first. But if you go down below the fold, you’ll find a plethora of text in the form of frequently asked questions.
Aim for question-based, long-tail keywords
Long-tail keywords are typically going to be those that hit the sweet spot between volume and competition, and long-tail question keywords are an added bonus because they can help you rank higher in the People Also Ask section than the top results for broader, super-high-volume keywords.
There are 32,000 monthly searches for the term “social media marketing.” (yow). WordStream comes up first, followed closely by Sprout Social. However, the PAA data sits awkwardly between the two groups. If a user clicks on one of those queries and gets a more detailed answer, that page will move up to the number one spot in search engine results.
Make your content easy to scan
Google is increasingly emphasising response time above page rank. “Zero-click search” describes this phenomenon since users don’t need to click into any individual result to find the information they need. While this is bad news for those of us trying to increase website traffic, the alternative isn’t any better: join Google and become the answer it uses to power its own search results.
One technique to improve your content’s readability for this purpose is to make it easier to skim. Google’s Featured Snippet, Passage Ranking, and meta descriptions are just a few examples of how snippets of your material might be used to construct answer-y results.
Express things clearly
No, not in a scatological sense. To clarify, I mean that even if you’re providing a multi-part answer, there should be a single statement in the article that both answers the question and restates it.
Look at the search results below for “how long should a blog post be 2022.” The line “The best blog length for SEO in 2022 is 1,760-2,400 words” on Hook Agency’s page is likely what earned them the Featured Snippet position, while Wix (the number two result) answers the question without restating it.
Put in some relevant pictures
Several factors contribute to a page’s ranking, and one of them is the presence of photos. The first benefit is that it makes for more interesting content, which in turn increases the time users spend on the page. The second is that ordinary search results are becoming more visual. The third is that your photographs have a better chance of ranking in image results.
Stock photos and empty graphics won’t cut it for the blog posts you want to rank better in search results. Conceptual, useful, and keyword-appropriate photos are required.
The search engine results page (SERP) for “january marketing ideas,” for instance, is not only visually appealing, but also reveals that Google is favouring screenshots of social media postings and event landing sites from January.
Build inbound links
The number of backlinks (links to your page from other websites) is a significant ranking factor.
There is a chance that you are already gaining backlinks if you are producing high-quality content and distributing it effectively through social media. It’s possible, nevertheless, to actively pursue backlinks for individual web pages.