My interactions with small enterprises have consistently been one of a kind and unforgettable. The proprietors are concerned about the happiness of their clients and will work closely with you to ensure that each and every purchase lives up to your expectations.
However, these experiences should not be limited to interactions that take place within the business itself. You should also give some thought to the content that you provide to your audience when they visit your website.
Your small business will benefit greatly from using Instagram as a means of maintaining strong relationships with its audience, engaging with that audience, and showing them what it is that it is doing.
According to the findings of a study conducted by Forrester Research, Instagram generates the highest degree of customer interaction across all of the social networks. According to the findings of the study, Instagram generated 58 times more interaction per follower than Facebook, and it generated 120 times more engagement per follower than Twitter!
Our customer La Provence is really killing it on Instagram, and we couldn’t be more proud of them!
Using their account as an example, here are a few techniques for increasing interaction on Instagram that you can use at your company:
Be familiar with your message
Engagement is a process that goes in both directions. Demonstrate to your clients the benefits they will receive from maintaining their commitment to your company. What do you have to offer in terms of your small business? What advantages do they have for you?
Before you start showing your consumers images, take some time to think about the message you want to convey to them. Because Instagram enables companies to develop visual relationships and motivate customer loyalty, you should ensure that your photographs convey the same tone and message throughout the platform.
La Provence conveys the message in a consistent manner that they are a sliver of France residing in the state of Massachusetts. Their souvenir shop is known for selling genuine French tablecloths and other decorative items for the house. On their Instagram account, La Provence demonstrates both the things they sell and the lifestyle that inspires them.
Induce a feeling in someone
It is not required that every photo you publish be of your actual product. Maintain the vibrancy of your feed by sharing amusing photographs that are connected to your business.
Using pictures from traditional French culture in an effort to generate the feeling that the brand is trying to convey, La Provence performs an excellent job of achieving this goal.
Provide a service that is unique
Extending offers and promotions is a fantastic method to stay active, increase interaction, and persuade consumers to buy your products.
Encourage your consumers to share your images on social media by offering them a discount on their subsequent purchase in exchange for doing so. Offer a free sample of your goods to the first twenty buyers who comment “like” on your photo. You should encourage your consumers to snap selfies with their favourite goods they’ve purchased and tag you in them.
All of them are straightforward approaches that can help you attract more followers and raise people’s awareness of your business.
Demonstrate your gratitude by recognising the contribution of your consumer
People thrive on the affirmation that their efforts are valued. Make it a point to speak with one of your customers and get their permission before publishing a picture of them posing with one of their new items from your shop.
Include a succinct statement of the reason you wanted to share their photo or ask them to give a quote on why they appreciate your small company and include it in the caption. This is a fantastic method for engaging current consumers as well as demonstrating to prospective customers the loyalty that your brand elicits.
Give a response to those that follow you
Listen to what your fans, both favourable and negative, have to say about the photographs you upload and monitor their feedback.
Demonstrate to them that you are interested in what it is they have to say. Respond to people’s comments, make an effort to follow them back, and connect with the content that they share, where appropriate.
La Provence makes a serious effort to communicate with those who follow the brand.