A Solid Understanding of Instagram Marketing

If your company’s Facebook and Twitter advertising efforts have been successful, expanding them to Instagram is a terrific way to reach a wider audience, raise more awareness for your brand, and generate more leads and sales.

Due to Instagram’s recent emergence as a marketing medium, it has a lower level of competition compared to more established channels like as Facebook and Twitter. The opportunity to reach a large audience is real, the cost per impression is low, and there is no shortage of users.

Moreover, as Facebook owns Instagram, you can simply transfer your campaign over to Instagram through the Facebook Ads Manager without making a separate account.

Do you want to use Instagram in your social media marketing strategy? Learn all there is to know about Instagram advertising here, from launching your first campaign to crafting winning ad concepts, selecting your target demographic, and fine-tuning your ads in real time to maximise your return on investment.

Producing an Instagram Ad Campaign

Building an Instagram marketing effort is simple. You may make an advertisement on Facebook by going to the Ads Manager and selecting “Create Ad” from the menu bar.

The social media platform will probe you for the purpose of your marketing campaign. Choose “Increase conversions on your website” if you already have an offer set up, such a landing page to collect leads. Using this setting, you may use a JavaScript pixel to monitor conversions within Facebook’s advertising interface.

Choose “Get video views” if you want to promote a video ad creative with the intention of increasing views and “Boost brand awareness” if you want to raise awareness of your brand. Choose “Send people to your website” for a direct-to-website campaign (or any ad campaign with third-party conversion monitoring).

We’ve set up Facebook’s conversion monitoring tools by selecting “Increase conversions on your website” for our test campaign. After deciding on a goal, you can name your campaign and go on to the targeting section by clicking the “Continue” button.

Creativity in Instagram Ad Production

You need to choose Instagram as your targeted placement before you can begin designing ad creatives. In the Ad Manager, under “Placements,” deselect everything but Instagram.
Being a mobile-first social network, Instagram allows you to narrowly focus your ad campaign’s reach to the exact devices you want. If you’re trying to get the word out about an app that’s only available for one mobile operating system, like Android or iOS, this is a great strategy.

One additional goal of device targeting is to contact wealthy individuals. You may reach consumers who have shown a propensity to acquire new technology by advertising to them on the latest and greatest in high-end smartphones.
Ad creatives may be constructed when the location and device targeting parameters have been decided upon. Choose one of the following (we’re using just one picture for our campaign):
Through the Facebook Ad Manager, you may upload preexisting photos to be used in your Instagram campaign. If you don’t have any photos to upload, Facebook has a stock picture library with thousands of options.

If you want to know which photos work best for your campaign, you should choose at least four to five of them to A/B test. Due to Instagram’s visual nature, the image you choose to represent your campaign will have considerable bearing on its success.

Ads can be connected to Instagram profiles. In that case, you may always connect your company’s Facebook page:
We’ve decided to use “Download” as our CTA because we’re marketing a mobile app. Choosing a call to action that is suitable to your product and audience may have a significant impact on your campaign’s clickthrough and conversion rate.

Facebook will provide you a preview of your ad on Instagram before you submit it.

Improving the efficacy of your campaign by optimising it

Just releasing your ad and crossing your fingers is not likely to provide profitable results unless you are really lucky with your campaign from the get-go.

Editing and optimising your Instagram campaign in real time is necessary to turn your advertising expenditures into revenue, just like you would with Facebook Advertising.

We’ve compiled a short list of easy adjustments you can make to your Instagram advertising strategy to get better results and realise a return on investment sooner.

Bring over a Facebook ad campaign

Is Facebook a good place for your campaign? Porting a successful Facebook Advertising campaign to Instagram may help you reach a wider audience and produce more clicks and conversions. To do this, just create a clone of your existing campaign in the Facebook Ads Manager and then change the placement to Instagram.

Keep in mind that you can’t expect the same outcomes as on Facebook while using Instagram because it’s a separate programme. Yet, when targeting the same demographic through both ports, optimization is streamlined and return on investment is realised more quickly.

Compare at least five distinct pictures

Instagram is primarily a platform for sharing visual content, such as photos and videos. If you want your advertisement to succeed or fail, the single most crucial thing you can do is pick the right picture to represent your brand.

Split testing at least five photos before declaring a campaign a success or failure is recommended. Using photographs with a wide range of differences can help you zero in on the visual motifs that resonate most strongly with your audience.

Create a remarketing list that fits your needs

Instagram’s custom audience option can be accessed via the Facebook Ads Manager, allowing you to reach previous website visitors or customers who have bought your items.

To get the most out of custom audiences, you should have at least 5,000 people in mind to send ads to. Although Instagram campaigns with smaller audiences might be effective, users will likely experience ad fatigue after only a few days due to the high frequency and low engagement of the platform.

Make your photographs appear like they were taken by a beginner

Professional commercial photographs stick out like a sore thumb on Instagram since most users use the platform to follow friends and relatives. In addition to the standard stock photographs, consider incorporating one or two images that appear like they were taken by an amateur into your ad creatives and see if that increases the level of interaction.