The 5 Best Practices for Promoting on Instagram
Individual studying Instagram ads participation stats.
You can apply these best practises for Instagram ads to any other type of promotion.
- Aware of who you’re talking to is essential. Seventy-one percent of Instagram’s worldwide user base is under the age of 35, so it’s obvious that the site primarily caters to a young demographic. Furthermore, 72% of American teenagers use Instagram, making it the most popular social media site for adolescents and young adults in the United States. Ads aimed at this age group should be run on other social media sites, and the intended population should be adapted accordingly. Keep up with the most popular Instagram posts to ensure your ads are relevant to your community.
- Put in your best, most engaging images. Instagram is a popular social networking service that focuses on visual content. With over a billion monthly users, there is a staggering quantity of material competing for people’s attention. You’ll want to make yours stick out by using your best, most attention-grabbing graphic content. If you’re stuck for ideas, take a look at the 10 most popular categories of Instagram posts.
- Captions should be succinct but descriptive. Instagram is primarily a visual sharing tool, so users rarely read or care about lengthy comments. Keep the text to a minimal, as the images themselves will draw in most viewers.
- Make movie! Instagram users interact with videos at a rate 38% higher than with photos, so businesses should use videos in their advertising campaigns.
- Put in a request for the reader to do something. Capturing your audience’s interest with a fantastic commercial is useless if you don’t give them something to do after they’ve seen it. A CTA instructs viewers on what they should do in reaction to an advertisement. Such as, “purchase now!” is a typical, easy, and clear call-to-action. Include a call to action to encourage users to interact with your business further and boost conversions.
What, Why, and How to Advertise on Instagram
Consistently posting high-quality organic content on your Instagram profile is essential if you want to operate an effective social media marketing plan there. Supplementing this material with an Instagram advertising effort will increase exposure and reader participation. In comparison to just using native material, this will significantly increase your conversion rates and ROI.
Understanding your advertising choices is the first stage in developing an Instagram marketing strategy. You should weigh the benefits and drawbacks of the various forms of paid Instagram promotion and learn how to maximise their efficacy before shelling out any cash.
Boosted Posts, an Instagram Ad Format
- Someone photographing blossoms for Instagram with the intention of boosting the post with Instagram ads.
- Successful Instagram marketing may benefit from using organic Instagram photos.
- To create a boosted post, Instagram will pull material from your existing feed rather than needing you to create something from scratch. This means that the Instagram photo you posted will be seen by people who aren’t already following you, in their feeds as a sponsored ad. If your boosted post gets interaction on Facebook, that interaction will be reflected in the post on your profile. To that end, if you want to boost interaction and amass more UGC on your Instagram page, boosting a post may be the optimal Instagram advertising approach for your company. Advertisements can be made even more effective by incorporating user-generated content (UGC) into popular posts. This is a smart tactic because users are more likely to interact with articles that have received a lot of attention from others.
You can increase the visibility of your current articles in two ways:
- Ads in the feed. The only kind of Instagram advertisement you can make without ever exiting the programme is a promoted post. It’s also exclusive to Instagram as a promotion tool. Although all Instagram advertisements are created on Facebook’s Ad Manager, this version of Instagram advertising is often viewed as less useful due to its streamlined interface and restricted functionality. Click the “promote” button that shows under each post on your company’s page and then specify an audience based on demographics like gender, region, age, and interests to boost a current post. A call-to-action icon and URL can be added as well.
Although promoted posts are a good way for companies to get their feet wet with Instagram advertising, they aren’t always the most effective Instagram advertising approach for driving engagement and conversions.
- Posts that have been paid for by a sponsor. Sponsored posts and promoted posts are interchangeable on Instagram because they both draw more attention to a current post. Unlike regular posts, promoted posts are promoted outside of the Instagram program, using the Facebook Ad Manager.
When boosting an Instagram post on both Instagram and Facebook, a sponsored post is preferable to a promoted post because it allows you to make maximum use of Facebook Ad Manager’s group targeting features. Furthermore, any comments or likes received on the other site will be added to the original Instagram upload.
For more information on how to implement this Instagram advertising approach, read Business2Community’s detailed introduction to promoted and sponsored posts.