You may learn from your competitors’ missteps by doing an Instagram competition study. Examine how well rivals are doing on social media and model your own content strategy after theirs instead of starting from scratch.
Finding Similar Instagram Accounts.
You can probably name your commercial rivals right from the bat.
Direct competitors aren’t the only ones that matter on Instagram. Every company that has a social media presence must fight for customers’ time and attention. There is a fierce competition for audience attention among news sites, meme accounts, influencers, and celebrities. Thus, your social media rivals will include of direct and indirect businesses.
Users’ decisions are now heavily impacted by the suggestions they see on social media. Indirect social media rivals can be identified by monitoring online communities and community forums where your target audience congregates.
Which kinds of Instagram photos do best?
Every social media profile relies on content to thrive. Customers can be persuaded and your brand’s narrative can be told in a way that converts, or they can click away from your Instagram profile.
By studying the offerings of rival businesses, you may learn what kind of material will resonate with your target demographic.
The next step is to analyse the performance of different post formats to determine which ones work best for your audience. Profit from the mistakes made by your rivals. It might be costly to invest in video creation. But your rivals’ use of the format may have yielded very high levels of participation. As a result, you’ll have data on the competition at your disposal before making any purchases.
It’s important to consider content generation factors while developing your brand’s voice and approach. Different companies will have vastly different strategies for things like hashtag use or the tone and length of their captions.
Examine how other Instagram accounts manage their communities.
It’s important to know not just the kind and quality of material your rivals are producing, but also the strategies they’re employing to manage their online communities. To accomplish this, you’ll require community management software.
How often do your rivals use Instagram? How frequently do they update and talk to their fans? You may learn about the size of their social media marketing team and who they are competing against from this.
Remember that it’s not always the greatest strategy to post three times a day and respond to every remark. This data, when combined with the results, will reveal whether or not the selected frequency is effective for the given competitor.
How can I track the development of my Instagram rivals?
Some social media marketers inflate their audiences by buying false followers, thus the seeming expansion may be deceptive. Hocker expansion, directional changes in the market, or even an elaborate hoax are all possible outcomes of a successful plan.
What shifts in approach have you seen on rival brands’ Instagram feeds over time?
You can learn a lot about the Instagram page’s content strategy by looking at how it has developed over time. There may be lessons to be gleaned from past mistakes or methods that were less successful than the present one. By having a real-world example of something that didn’t work, your experimental attempts will be more precise.
Nike, for instance, has previously shared product-centric content. Today, however, Nike utilises its social media platforms as a platform from which to debate and raise awareness about pressing global concerns.
Finally, it’s over!
This concludes the discussion. You are now well equipped to begin analysing your competitors on Instagram. Creating this essay was a labour of love, and we wish you the same level of satisfaction.