Since its inception in 2010, Insta has provided businesses with a platform to connect with consumers and share their stories via photos.
Instagram’s feature set has grown in tandem with its user population. In the past five years alone, it has not only become a prominent platform for social media stories, but it has also adopted corporate accounts, live video, and advertising.
The network’s development is remarkable, and so is the dedication of its users. About half of the app’s users log in every day and spend about 21 minutes there. Top companies have swiftly recognised Instagram’s value.
However, although some businesses have found incredible success on the platform, others are still fighting an uphill battle to expand their fan bases. This is due to the fact that even a few careless moves on such a dynamic platform might have far-reaching consequences for your approach.
Instagram Marketing Mistakes That Often Go Unnoticed
1. Most companies don’t put much thought into their Instagram presence.
Brands may use Instagram to share their narrative through photos, videos, live video, and Stories, but it’s easy to get carried away and try to come up with material for every potential post on the platform in the hopes that some of it will go viral.
Each Instagram post should be useful and get you closer to your objectives, whether those be to broaden your brand’s reach, introduce a new product line, or humanise your business.
2. In today’s market, brands prioritise manufacturing values over consumer interests.
When big businesses publish high-quality photographs and videos on Instagram, it might give smaller firms the perception that they need the same equipment to compete. Kelly Hendrickson, HubSpot’s manager of social media, says this is not the case.
People are less likely to engage with your material (in terms of likes, shares, and continued following) if you don’t consider what they find interesting or valuable.
3. Companies don’t choose their optimal posting schedule.
The idea that you need to publish as frequently as possible to succeed on the present-day Instagram platform has been invalidated by recent research, despite the fact that a lot of studies in the prior decade suggested that doing so would produce greater interaction.
Your Instagram strategy should include thinking about and researching how often to post, but you should consider other metrics as well. If frequent publishing isn’t yielding high interactions but is still draining time from your social media strategy, for instance, you may want to cut back. However, if you are a major corporation with the means to publish more highly engaging material every day, that strategy may be one to pursue.
4. Companies often pay for attention from their fans.
Do not even think about purchasing likes or retweets. The network has been actively eliminating spam and phoney accounts in large numbers for several years.
“Social media companies are savvy. Whether it’s Facebook purging bots or TikTok shadow banning users, social media companies can sniff out fakes pretty quickly.
5. Just who is succeeding here? Nike
Nike is a worldwide brand of footwear, clothing, and athletic goods as well as a provider of related services. The company has amassed an enormous Instagram following of 120 million people thanks to its cutting-edge advertising campaigns.
Nike has become one of the most powerful brands on Instagram because of the care they put into producing high-quality content, the persuasive and effective messages they share, and the real relationships they are able to forge with their audience through picture and video.
Companies are more concerned with expanding their fan bases than keeping their existing ones.
A strong Instagram presence requires an investment of time and money, but you may recoup some of those costs from your existing following. Instagram, maybe more than any other social media site, is ideal for sharing and promoting UGC. If you want to connect with actual people, Instagram is the place to do it, whether through a picture contest or by promoting the usage of a branded hashtag.
6. Brands are pushing themselves too hard.
Overly self-promotional posts come seem as egocentric, lazy, and perhaps offensive, depending on the context. Brands that do well on Instagram are those who convey strong and relevant messages, visually express their culture, share high-quality photographs and videos, and actively engage with their audience, however there are times and places for marketing.
7. The more hashtags a brand can come up with, the better.
Sprout Social disagrees with previous studies that recommended marketers should utilise 11 or more of Instagram’s 30 permitted hashtags per post. Using two to five relevant hashtags in a post might result in more engagements than using ten or more, as reported by the social media software firm.
8. Instagram is totally avoided by brands.
If your company has a small social media staff or a tight budget, you should definitely consider asking the aforementioned questions. But with Instagram’s lengthy and prosperous track record, you shouldn’t allow such worries derail your social plan.
It’s getting harder and harder to ignore Instagram’s worth as it becomes the primary social network with the quickest growth and one of the most engaged populations.
A Flawless Approach to Marketing on Instagram
Instagram has evolved from a network mostly used for sharing photos of one’s own face or one’s food to one that major companies are now using to spread important messages, share compelling narratives, and connect with consumers on an emotional level.