How To Setup Instagram Shopping For Your Brand?

In this article, I will walk you through the steps to set up an Instagram shop so you can start selling your wares. You can also check out our previously published article, in which I explain How to Get Instagram Feed Access Token -Step by Step Guide. This article is available on our website. Let’s get started.

Eligibility requirements for opening a storefront on Instagram

To begin, we will have to determine whether or not we are eligible to open an Instagram store by meeting the requirements. Although the Instagram shop does not permit users to offer services of any kind, users are permitted to sell physical things on Instagram. However, it is still possible to generate money using Instagram. In addition, Instagram’s commerce policies need to be adhered to by your products.

In the second step of the process, you have to make sure that your company is situated in a region or country that supports this functionality. Checking out Instagram’s Shop Business Page will allow you to confirm the nations that are included on the list.

Checking that you have the most recent version of Instagram installed is another need for using the Instagram Shop feature.

In order to verify this, you need to look at the small shopping bag symbols that appear on your Instagram posts, as shown in the screenshot below.

Create an Instagram account just for your company

Follow the steps below in order to convert your personal Instagram profile into an Instagram business profile:

You only need to take a few simple steps in order to transform your personal Instagram profile into an Instagram business profile.

Navigate to Instagram settings
To switch to your business profile, click the Switch button.

Provide a link to your company’s page on Facebook

In addition to this, you are required to link your Instagram business profile to the Facebook business page associated with your company.

Proceed to Instagram’s settings and select connected accounts when you get there.
Connect your Facebook page to your business.
Now that this step is complete, we will begin integrating your product catalogue into your Facebook Shop.

Include your Product Catalogue in the Facebook Shop

First things first, you should be aware that Instagram businesses acquire all of their product information from your Facebook businesses.

Because of this, we have connected our Facebook Business Page to our Instagram account. As a result, all that is required of you at this point is to set up a shop on Facebook and synchronise all of your product catalogue into it.

You will also be able to promote your products on the Facebook platform if you follow the steps in this step-by-step guide.

Upload the product catalogue

You have two options to choose from when it comes to connecting your product catalogue to your Instagram business account.

Catalogue Manager: We are required to complete this task independently through the use of the Facebook Business Manager.

Partner E-commerce Platform Integrate via Certified E-commerce Platforms Integrate via certified e-commerce platform partners such as the BigCommerce platform or Shopify.

Submit Your Account for Approval Following the successful connection of your product catalogue to your Instagram account, you should submit your account for approval. The approval of a new account often takes a few days.

Proceed to the settings section of the Instagram profile for your company

Follow the procedures outlined above to get your Instagram store account ready for approval and then sign up for the shopping feature.

The settings part of the shopping panel contains a section where you may check the current state.

A great number of companies receive emails asking them to enter their supplementary information in order to prove that they are the owners of a particular website domain. To validate the domain, follow the steps outlined in this domain verification in Business Manager guide.

Initiate the Practise of Tagging Your Products in Posts and Stories

Once your account has been validated, you will have access to all of the available shopping features.

You will need to add photographs to your post and captions to those photos in order to tag products.

  • Proceed to the Add Photo menu option.
  • After that, add the caption that you want to the photo in accordance with your preferences.
  • To view tagged products, click here.
  • Look for the item in question.
  • Choose the item to buy.
  • To finish, press the DONE button.
  • And with that, please feel free to share the photo.

Wrap Up

By following the methods outlined above, we hope that everyone will be able to convert their Instagram account into an Instagram Shop. Shoppable Instagram Extension can be integrated by users of e-commerce platforms like Magento who run their stores on that platform. You are welcome to let me know in the comment area below if you experience any difficulties related to the illustration that was presented earlier.

Use various social media channels to spread the word to your circle of friends.