Developing Social Media Content Concepts That Are Relevant To Women’s History Month

March is significant for a variety of reasons. In the lives of some, the moment has come to cast off the remaining vestiges of winter and to usher in the arrival of spring. When it comes to Saint Patrick’s Day, some people are more concerned with wearing green top hats and dancing Irish dances. Yet for almost half of the population, the month of March, also known as Women’s History Month, is a time for reflecting on how far women have gone throughout history while also celebrating how far they have come.

Ideas for women’s history month’s social media posts that are proven to be effective

We have discussed some possible difficulties that may arise during Women’s History Month; however, there are also a lot of reasons to rejoice. This month is not only about the challenges that women face; it is also about the victories that we have achieved. Now that we’ve established that being generic won’t pay off, I’d like to provide some suggestions for getting your marketing plan for Women’s History Month and your social media activism off the ground.

Display what you’ve done.

You probably already have some data on hand if you followed our recommendation and analysed both your level of commitment to and level of success with DEI activities. This information can prove to be quite useful for the content strategy you have planned for Women’s History Month.

For example, Sprout Social’s 2023 Diversity, Equity, and Inclusion Report provides a breakdown of the team and leadership according to gender and emphasises the company’s efforts to shift the needle in terms of strategy, operations, and infrastructure. This type of tangible information demonstrates your dedication to women and provides an insight into the culture of your organisation. Keeping your consumers involved with your company’s culture may also have a significant influence on your business. Sixty-six percent of customers believe that publishing about business culture has an effect on the degree to which they feel connected to the firm. Such connections has a direct influence on your bottom line, as 77% of consumers are willing to boost their businesses they feel a connection to.

Material about Women’s History Month, or any other celebration of identity, resonates greatest when it comes from a firm that is genuinely doing something to promote the well-being of the identity group in question. This holds true regardless of the identity being honoured. Please tell me about your top-tier perks for working mothers and women in leadership positions at your company.

Give your listeners something they haven’t heard before.

Humans have a strong fascination with amusing information. The month of March is designated as Women’s History Month, which is a wonderful chance to demonstrate your extensive knowledge while also imparting useful information to your clients.

Nearly half of those who use social media and spend an hour or more each day online find educational information to be interesting, and nearly as many of those people (49%) are inclined to share it with their networks of friends and family. But, there is one important caveat. It is essential that the material be pertinent to both your audience and your business. Nellie Bly was an intriguing historical woman who fought for women’s rights; nevertheless, unless your product is geared towards undercover journalism, the information will merely sound generic. Nellie Bly was a pioneer in the fight for women’s rights.

Reading with RIK is a kid’s reading incentive subscription box that was created with the intention of encouraging children of all ages to read more. They intend to send out books written by and about women in honour of Women’s History Month, and they will share some of the tales contained within those books on their various social media platforms. Reading with RIK’s Chief Marketing Officer, Ashley R. Cummings, is of the opinion that it is critical to educate both children and families using their product, and the company’s social media presence reflects this belief. Because it is so inextricably intertwined with the company’s product offering, its instructional content does not come off as forced or overly generic.

Show how much you care about your team.

Some argue that generosity should begin at one’s own house. If this is the case, then acknowledging the power that women possess should start inside your own team. You may easily spend a number of hours conducting research on well-known women who have been influential in your field. You also have the option of speaking with the women on your team who are consistently influential in the work that is done.

Develop meaningful relationships with female colleagues.

Tokenization, which refers to the practise of utilising someone for their membership in a community that is underrepresented, is simple to identify in the current political climate. And customers are not fooled by this tactic. More than two-thirds of businesses consider their external diversity, equity, and inclusion (DEI) leadership communication, recruiting procedures, or nurturing diverse talent to be good or very good.

In order to produce material that members of marginalised groups will find appealing, it is necessary to communicate with members of such groups. It requires you to talk to the women who are a part of your workforce, as well as your customer or advocacy base, and find out what it is that they want to see, not only during Women’s History Month but throughout the whole year. You shouldn’t treat the women and people who identify as women who work for you as props to be utilised only one month out of the year. They are significant contributors to your team, and the insights they provide will make your business more effective.