TikTok videos may cause some of us to roll our eyes, but there’s no denying that the newest social media app is highly engaging.
TikTok’s popularity can be attributed to its wide variety of content, including comedy films and duets, stupid reactions, and cute animal videos.
The amazing thing about this site is that it lets anyone become an artist.
After only four years, TikTok has become one of the most popular apps in the world, with more than 1.5 billion downloads across iOS.
Businesses would be wise to incorporate this promising platform into their social media marketing strategy given its astonishing growth trend.
What’s the deal with TikTok?
TikTok may look like a simple lip sync software, but it actually has many more features.
This site encourages users to share their own unique perspectives by way of original and interesting content.
Short movies can be made in less a minute on TikTok, and the user experience is both immersive and exciting.
It’s worth noting that TikTok users spend far more time on the app than on other popular social media sites, averaging 52 minutes daily.
Can you name some TikTok users?
Of paramount importance to you as a marketer is the query, “Is TikTok relevant to my brand?”
Half of TikTok’s global audience is under the age of 34, and 26% is between the ages of 18 and 24.
Nonetheless, TikTok is expanding rapidly and is gradually gaining popularity among adults.
When and how to use TikTok for advertising
TikTok is a fantastic platform for showcasing your company’s lighter side. Perfect, Photoshopped photos have no place on this site. Connecting with your audience on this platform is all about being yourself and trying new things on the go.
TikTok is a fantastic platform for brands to promote their goods and services since it provides them with a wide variety of options for making engaging and attention-grabbing content. In this article, I will show you how to use TikTok for natural brand promotion.
Make a series of montages
TikTok isn’t the same without the accompanying tunes. Songs that are both memorable and appropriate to the videos they accompany may be found in virtually every case. TikTok also integrates with Apple Music and other music services for a streamlined song discovery process.
As a result of the app’s widespread use, music mashups can be found all throughout TikTok. If you’re a company, one strategy to increase brand awareness and sales is to use montage videos to demonstrate your wares.
Secondly, take advantage of the duets option
Posts involving “duets” (two users performing together) are also rather common on TikTok. A duet is a split-screen video in which two users’ videos play simultaneously.
Using this method of group content creation can help you connect with your audience and even attract new followers.
Third, work together with influential people
There’s no reason for influencer marketing on TikTok to lag behind the times when it comes to raising brand recognition and expanding customer bases.
Collaboration with TikTok influencers and content creators is something to think about if you’re trying to reach the audience that this social media network is aimed for.
Fourth, take advantage of changing conditions and difficult situations
Taking advantage of pressing issues and trends is crucial to becoming noticed on TikTok. You may easily join the crowd, provide entertaining material, and garner interest without spending a dime.
You may use the app’s search function to find popular songs that are currently trending and incorporate them into your own TikTok video, in addition to monitoring relevant hashtags.
If you want to advertise on TikTok, here’s what you need to know.
As an adjunct to organic promotion, advertisers can use this system to spread their messages. The advertising sector on TikTok is still in its infancy, with only certain nations’ advertisers having access to the beta self-serve ad platform at this time.
Their advertising platform has come a long way, but it still has a ways to go before it meets expectations. Compared to other cutting-edge social media platforms, it allegedly lacks “robust targeting,” “an application programming interface crucial for automated buying,” and “inferior analytics” in the eyes of advertisers.
1. Introduce organic material
In-feed native content ads are videos between 9 and 15 seconds long that play at the end of your feed as part of the queue while you view other videos or on the “For You” tab.
These advertising can be bypassed and sent users to a third-party website or app. They make it possible to deploy callout buttons, which boost downloads and website traffic.
Promotional Hashtag Contest
Create some buzz for your hashtag by hosting a sponsored hashtag challenge.
More people will be inspired to get involved as a result of this increased exposure. This style is well-liked since it is interesting and effective at generating material from users and spreading the word.
The Third Brand Conquest
Brand takeovers, a costly ad type, fill the entire screen as soon as users launch the TikTok app.
You can use static pictures, videos, or GIFs for your brand takeovers, and you can send users to either an internal or external page.
When it comes to brand takeovers, TikTok makes sure viewers never see more than one every day.
Lenses with a well-known brand
TikTok’s branded lenses are similar to the filters used in popular apps such as Snapchat and Instagram.
This advertising format makes use of two- and three-dimensionality, as well as augmented reality, to provide the user with a number of interactive and entertaining options. The branded lenses can be worn for up to 10 days and are featured in the popular area.
In conclusion
You should get familiar with TikTok, learn how it functions, and develop a specific marketing approach before introducing your company there.
To be successful on TikTok, brands need to convey their human side by being genuine, providing playful content, and not being hesitant to try new things.